Based in Princeton, NJ, we are a team of collaborators for virtual events and theater.
With backgrounds of live theater, music and television stage management, video direction and IT management, we hope to balance our skill sets together and collaborate with YOU on your next live event.
Line Producing, Creative Director,
Stage Management, Show Calling
Cheryl's independent virtual theatrical projects span Broadway, Off-Broadway and regional companies. Cheryl celebrated her 29th season as McCarter Theatre’s Resident Production Stage Manager, where she has Production Stage Managed over 190 productions and workshops, 37 productions with director and playwright Emily Mann, and collaborated with America’s finest theater makers. Cheryl has enjoyed thirteen collaborations with Maestro Gian Carlo Menotti and the Spoleto Festival USA and Italy, six Broadway shows, five seasons at Lincoln Center with New York City Opera where she has 40 operas and musicals, three tours and three PBS telecasts to her credit. For the Stage Managers’ Association, she has been an Executive Board Member for 16 years. Cheryl received her MFA from the Yale School of Drama, Management Development Certificate from Princeton University, BA from SUNY Stony Brook, is a university guest lecturer, and named a SUNY Notable Alumni in the Arts. Cheryl received the 2020 Award of Excellence and the 2011 Applause Award from the New Jersey Theatre Alliance.
Stage Management, Line Producing, Production Coordination, Show Calling
Alison is an AEA stage manager based in Princeton, NJ and was part of McCarter Theatre’s stage management department for 24 years. Working on several world premieres, Alison often transferred these productions around the country to nationally renowned theaters in San Diego, Berkeley, LA, Washington DC, Chicago, New Haven and off-Broadway venues in NY including Second Stage, Playwrights Horizons and The Public Theatre. She has also managed over 20 productions with The Shakespeare Theatre of New Jersey. Abroad, she was stage manager for An Iliad at the Sibiu International Theatre Festival in Romania. Alison received a 2020 Award of Excellence from the New Jersey Theatre Alliance. Alison has pivoted to the virtual world of event and theatrical presentation with princetonVIRTUAL in capacities including Floor Manager, Production Coordinator, Stage Manager and Show Caller. Other virtual projects include the developmental workshop of a new musical for its NY based theatrical creative team. Alison is an advisor in stage management at Rider University.
Video & Photography Direction,
Video & Music Editing
Seth Mellman is a videographer and television stage manager with more than 25 years of entertainment industry experience. Television production credits include The Grammys, The Dr. Oz Show, Iron Chef America, MTV Music Video Awards, Tony Awards, Kennedy Center Honors, HBO Comedy Hour, Rachel Ray, and many more. Seth launched SMP Video LLC in Princeton, NJ in 2001 with the award-winning short documentary Find My Way Home. This collaboration with HomeFront, a local organization in Mercer County that works to end the cycle of poverty and homelessness, was created to raise awareness among funders and NJ legislators, and went on to become the 2001 Videomaker Magazine/Panasonic Grand Prize Winner. Additional clients include WithumSmith+Brown, Middlesex County Regional Chamber of Commerce, Princeton Mercer County Chamber of Commerce, American Heart Association, McCarter Theatre Center and The Jewish Center (Princeton). Prior to his work in television production, Seth began his entertainment career as a professional songwriter and musician in Los Angeles.
IT Management, Event Operations
Perry was previously based in Santa Cruz, California for 17 years with Jacob’s Farm / Del Cabo Inc, an 80 million dollar a year Organic Farm. He served as their Director of IT for many years following the roles of Logistics Manager and Inside Sales. Since moving to Princeton, New Jersey in 2017, Perry was the IT Manager at the Prudential Center in Newark, the Computing and Network Support Manager at McCarter Theatre Center in Princeton, and currently works at the Support and Operations Center of Princeton University. Perry has also provided IT support and his Zoom expertise for the American Repertory Ballet Company's virtual classes. Perry is passionate about sustainability, electric vehicles, and environmentally conscious projects. He is on the Princeton Bicycle Advisory Committee and is a volunteer with Sustainable Princeton and Friends of Herrontown Woods.